Traffic. Without it nothing happens, but with it you can move mountains. No not really, but I had to find I visual comparison as to how important traffic is to the blogging community.
Just imagine this. You are sitting in front of your computer and writing content for your blog. In fact. You struggle for days to write the best content there is on the internet about your niche. Finally you are done. You hit the publish button and you leave your computer. The next day you come back to check up on the statistics and there are a mere 3 views. You leave it at that and go on with your life. A week later you go back to your computer and check the statistics again and there are only 10 views.
How will that make you feel if it happened to you?
If it was me I would stop writing then and there. I would feel like I am not a good content writer. The thing is, you are a good writer, and the content you wrote is extraordinary. The only problem is, you forgot to share the content in order for people to know about it.
Here Are The 5 Killer Tips On How To Drive Traffic To Your Blog
Method 1: Share More Than Once
You remember that article you wrote about 2 years ago that is getting almost no traffic at the moment. Well… the fastest way to increase your view count is to re-share these old posts. I’m talking about Twitter, Facebook, Tumblr.
We all have the mentality that once we have shared a post you are done with it. Well, what about all those people who missed the initial post.
A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ you article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week it’s time for another Google+ share, and so on.
Here is an illustration of how you can re-share your posts to easily double your traffic from social media:
Just be careful to not over share your content because that can be the cause that some of your followers start to un-follow you which will lead to a decrease in social media traffic.
Method 2: Socialize With Others
The reason for social media accounts are quite obvious. They are there to socialize. And what better way to increase your traffic than to do something that you already do on a daily basis.
Every blogging platform has a section where you can browse thru other blogs hosted by your platform. And if you put in the correct search terms you can browse thru blogs with similar content to yours. By scanning the blogs in your niche you can get content ideas for your own blog and if you like the content share it, and like it, and if you really really like it leave a comment.
The person whose content that was, will most certainly return to your blog to view your content. If they like it they will share it with their followers and therefore you get more exposure. Say you do this to 5 or 10 or even 15 different blogs a day while sitting in fornt of the TV. Your efforts will accumulate and your hard work will be rewarded.
Method 3: Write Great Headlines Every Time
You want to catch the reader’s attention. You need to make him feel like he doesn’t have a choice other than to click on your link. That is how you drive a lot of traffic to your blog.
The answer to the question, “how do I write great headlines every time?” is as simple as long-tail keywords. What are they you might ask? Well, long-tail keywords are phrases that are very specific. Lets say you want to write a post about making money thru building bridges in Zimbabwe. The long-tail keyword would then be “making money thru building bridges in Zimbabwe”. I prefer to do my marketing on social media and because of that I have never really used long-tail keyword research in my content. Books like “How to do Keyword Research like a Pro?: Zero cost long tail keyword research” and “Long Tail Keywords – How to Find Them, and More Important, How to Use Them!” will be of more help to you.
When you target a specific long-tail keyword in your blog posts you are certain to get very specialized traffic. Even though the traffic might be a little less the engagement rate is way up. And that is what you want, because more engagement equals greater sales.
Method 4: Set Up A Google AdWords Campaign
I am listing this method because it is a tried and tested method that has always worked for me. Th only downside to it, is that your bank balance will show read way before you have had the chance to successfully monetized you blog. And to top it all off, it’s no fun at all.
There are 8 steps in total that you have to follow in order to set up your AdWords Campaign:
Step 1: Select your campaign type and name
Step 2: Choose the geographic location for where you want to show ads
Step 3: Choose your “Bid Strategy” and place your daily budget
Step 4: Create your first ad group and write your first ad
Step 5: Insert your keywords into the keyword field in your account
Step 6: Set your maximum cost per click
Step 7: Review everything and press “Enter”
Step 8: Sit back and watch as your blog’s traffic increases
I know these 8 steps make setting up an AdWords campaign look very easy, but trust me. You will need to educate yourself on the Essentials of AdWords in order for you to do it efficiently and successfully. Setting up the campaign is an art and therefore I would advise you to do as much research as you can regarding your niche before you start.
Method 5: Write Quality Content
You thought all of the above methods were tough. Well… The real work starts now.
What will happen when you drive thousands and thousands of visitors to your blog that doesn’t have any quality content? The answer isn’t that complicated. They leave and all your hard work has been for nothing.
Now the big question is, “How do you write quality content?” According to Larry Brooks, author of “Story Engineering“, the answer is reading. Reading the work of people who you want to write like plays a big role on the way you start writing.
Now it all depends who you want to start writing like. And this is where you have to start looking for a mentor, because blogging isn’t that difficult but quality blogging is if you don’t know exactly what to do.
Do some research on the topics in your niche and visit other blogs and accustom yourself with the different writing styles to find your own unique way of writing.
Have fun, and good luck.
Addisional reading materials
Social Media – Strategies To Mastering Your Brand – David Kelly
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